RedactedNarrative: Operator of vessel was cruising near Consumer Cove and Big Bend Campground when the vessel hit the west bank of the river.  All four passengers were thrown forward inside the vessel.  Operator was injured in the face.  The other passengers had back injuries from the jolt and from being tossed around inside the vessel.  There was suspicion of alcohol use and a cooler of alcoholic beverages in the vessel.  The operator's BAC was tested to be .153 and all were transported to the hospital.  The report did not mention citations or arrests.  No one was wearing a life jacket.